Services include a comprehensive consultation to help identify gaps and opportunities, resulting in a strategic actionable project plan targeting the clients you want to attract and maintain.
Law firm competition is fierce. I’ll share my powerful combination of law firm marketing experience and deep knowledge of effective marketing strategies to create transformative growth for your firm. With a consultation, we will lay the groundwork to make sure you’re on track for success.
A solid marketing strategy is the foundation for business growth. Starting from an understanding of your target market, I will develop a plan with actionable steps to make an immediate impact on your business, invigorate your brand and increase ROI.
The law firm industry is a crowded marketplace. To stand out from the rest, law firms need to interrupt the noise and drive purchasing behavior. I will help you increase the visibility of both your firm and individual attorneys to attract your ideal clients.
- Strategic planning and implementation
- Branding and re-branding to increase visibility and brand recognition
- Website development and audits
- Budgeting and identifying efficiencies
- Researching and sourcing organizations and networking opportunities
- Drafting proposals, developing RFP protocol processes and responding to RFPs
- Developing creative and engaging PowerPoint presentations for internal and external use
- Event planning and coordination
- Identifying and evaluating sponsorship and speaking engagements for firm and individual attorneys
- Designing and conducting client satisfaction surveys
- Business development and client service coaching for individual attorneys or associate groups
- Creating and developing engaging client email alerts, newsletters, brochures, unique business cards and promotional materials
- Developing segmented client databases to enable targeted and relevant client communication
- Reviewing, analyzing and developing reports on marketing KPI’s including origination by source, practice areas, website analytics, email metrics, social media engagement, webinar and event attendance
- Developing and executing social media strategies
- Producing webinar broadcasts to generate qualified leads for business development purposes