Claudia Lechtman

About Claudia

The legal industry is a crowded marketplace. I help law firms stand out by interrupting the noise and driving engagement.

Let’s Get Started

I am a law firm marketing expert and experienced business strategist with a deep understanding of the needs and expectations unique to law firms and their clients. I guide small to mid-size law firms and attorneys to create transformative growth and establish a competitive advantage.

  • By helping firms identify gaps and opportunities, I will develop and execute a strategic actionable plan, targeting the clients you want to attract and maintain, resulting in increased profitability and ROI.
  • Experienced in developing and launching both firm-wide and individual practice area campaigns, I’ll work with you to craft strategies unique to each practice area while supporting the firm’s overall business objectives.
  • My comprehensive approach to legal marketing begins with establishing a strong foundation of marketing best practices and integrating a targeted digital content marketing strategy with thought leadership opportunities for both individual attorneys and the firm as a whole.

Prior to launching my legal marketing consultancy, I was the Chief Marketing Officer at Nukk-Freeman & Cerra, P.C., a boutique management-side employment law firm where I was an integral part of the Firm’s management team successfully driving the firm’s continued growth and client service objectives while providing relevant and meaningful marketing and communications strategies.

My career in marketing started in product management for entertainment and publishing giants Macmillan and Columbia House. As the Marketing Director for Columbia House’s Movie Clubs, my team launched one of the very first e-commerce sites on the web. I graduated from Syracuse University with a dual major in Marketing and Retail Management and have a certificate in Direct Marketing from New York University.

I am an active member of Women Owned Law and former co-chair of the Northern New Jersey Steering Committee. I am also a member of the Legal Marketing Association and the Legal Resource Network.

I believe in supporting women and diverse owned businesses and strive to work with clients who care about creating meaningful change. A New Jersey native (with the exception of 11 years in NYC), I live in Morristown with my husband, children and cockapoo Sammy.

Claudia Lechtman

Founder

Client List

Claudia expertly developed and transformed our law firm’s brand and marketing strategy. From practice area campaigns and digital marketing to creating thought leadership opportunities, she helped lay the foundation for our success. Our firm continues to use and benefit from the marketing programs Claudia developed for us.”

Kerrie R. Heslin Managing Partner, Nukk-Freeman & Cerra, P.C.

As our fractional CMO, Claudia has become an integral part of our team. In addition to helping us re-brand and launch our new website, Claudia proactively manages all of our digital marketing communications and develops lead generating thought leadership opportunities for us across multiple practice areas. In a short period of time, Claudia has done an excellent job leveling up our marketing. I highly recommend her to any mid-size firm!”

Paul S. Doherty, III Managing Partner, Hartmann Doherty Rosa Berman & Bulbulia LLC

Claudia helped us seamlessly re-brand and re-vamp our website that was originally managed by a third-party vendor. Her recommendation to bring website management in-house saved us thousands of dollars, gave us complete control over our content and has increased traffic and engagement across our digital marketing platforms. Claudia’s responsiveness and sound advice has made her an integral and valued part of the team.”

Philip P. Crowley Founder, Crowley Law LLC

Claudia skillfully and effectively built and implemented a marketing strategy for our boutique law firm from the ground up. Claudia oversaw our website-redesign process, and also developed a cohesive social-media and digital-marketing strategy for us. Through her meticulous attention to detail and tireless work ethic, Claudia was an integral part of our firm—which continues to benefit from the systems Claudia built."

Jeffrey M. Eilender Managing Partner, Schlam Stone & Dolan LLP

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